Healthcare in the Design World

The consensus seems to be that we must move towards a simplification of our health care processes. Today, at PSFK, I noticed that there were two companies discussing the future of healthcare in the "well designed" world. One company, Help Remedies is taking the mystery and "upsell" or flare out of medicine packaging. This seems like a great idea, simplifying the medicine, bring it to pure, austere levels. The pitch was to look at Tylenol rapid release, and the packaging. How much "upsell" there is the package itself, like the Nascar sponsorship (making it feel like they are all about the SPEED, rapid release).

Another idea pitched was that for Hello health seeks to mediate the doctor process, and SIMPLIFY it through the web. By providing online consultation sessions health care becomes more accessible. They are creating an online forum for rating and reviewing doctors, and providing an advanced interface. But, is this really this case? At $200/hr they have a business model in place (sourcing doctors all over the world, vetting them eventually through community ratings, and capturing the profit), but it doesn't help the less fortunate. Those who have the access to computers and the internet (in its ubiquity) but are miles away from being able to spend so much on a short term consultation does not improve the process.

Also, for those who are lucky enough to have health care, I assume are not willing to absorb this cost. They want to pass the cost on to their insurance agency (as would I). This is a fixable issue, once the case is persuaded to the agencies.

The bigger issue with hellohealth is, are we seriously ready to let go of the need of the touch of the doctor. The real interaction, in person, provides me with a better feeling of security that my ailments have been properly evaluated, instead me trying to type it in and send it to a doc via email or video chat.

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